The 5 Things You Need To Know About Hiring A Social Media Manager
development. Social is not just about socialization, but it works as a tool for marketing brand and reaching a potential number of prospects. The question here is that who handles all the responsibilities of brand promotion. Social media Manager plays a very important role in presenting a brand through social marketing.
It is a very difficult task for many companies to hire a social media manager. It is a matter of concern for some time, the efforts they put on seeking a social platform manager ruin as the hired manager does not produce desired outcomes. So what are the key points that a company has to keep in mind while searching for this post ? Here are five things a company should consider while hiring a social media manager.
Check Subject Knowledge
A company should hire a manager who should have a good knowledge about the subject and earlier experience of working in the same field. The reason is that you pay a large amount of money in building your brand and now the presentation of the brand depends only on the manager. The manager must know how to use different skills for building recognition of the brand on social sites and opens other paths of interaction with customers. He must have subject knowledge to use social platform for brand promotion and creating a healthy social media campaign.
Check Professional Experience
You can check his past work experiences of ways in which he had administered the team for. Administration of a team is very necessary because it is an active way for developing and sustaining the presence of your business. He must give evidence of some brand promotion campaign where he had used different skills and resources to highlight the presence of a brand. You can ask for what strategy has he used to form a positive community as the followers of the brand. He should have knowledge about converting prospects into loyal customers.
Analyze The Cost
Social media optimization provides you a great number of following and customer. In the same way, a capable social media manager also expects that the company would hire him/her for a handsome amount of salary and other benefits attached to it. Therefore, a company should first figure the areas where it wants to use the manager for brand promotion. For example, the manager would charge normal amount if you only want to hire the manager for posting a minimum and fix number of posts on one site. However, he would charge a good amount if your company would like to cover more than one or two social sites with managing the communication bridge between company and customers. It also includes designing campaigns, content, and presentation.
Ask Critical Questions about Brand promotion Strategies
Question and answer session helps both the company and the manager to understand the work expectation and effort required to complete tasks. It very important for a company not pressurizes the manager with a dozen of questions at ones, but to let the manager answer one question after another. Critical thinking based question should relate to brand promotion strategies that a manager can adopt in her/his job. Ask questions related social media management hours, work schedule, and steps to measure analytics for business endorsement.
Assignment As A Test For Selection
You can give a relevant assignment or a test to the interview to check his skills and abilities. It would be easier for you to first check the skills of a manager. You should consider the reason that brand marketing through social sites is a comprehensive and time taking task. Therefore, you should expect the interviewer to generate some results. However, you can test her/him by designing a small campaign with engaging content and lead generation ideas. The test could include questions of creating a mind map of track recording with Facebook ads guide . How she/he can keep up social reputation while working on brand promotion. What are the ways to connect with more social platforms users etc?
All these steps can take you to prepare an amazing workforce for the company.